Liquorice-e sorts out Fulham FC website

Fulham Football Club has relaunched its website, created by Liquorice-e, this week as the club gears up for its first season in the FA Barclaycard Premiership.

The site, created for a fee of about £35 000, is based on the concept of an electronic newspaper, Fulham Today, and is updated daily. The consultancy has rebuilt the site and given it a new look and feel. It designed the previous version in 1999.

‘The last site was very successful, so it was a real challenge improving on that. But technically, the new site is a million miles ahead of the last one and is much more navigable. The design gives it a much more modern, slick feel,’ says Liquorice-e managing director Sam Brownfield.

Services added to the site include Kidzone, an integrated on-line shop, an on-line betting facility and Club Net, a subscription-only service that provides exclusive news and interviews. The site has been designed to facilitate easy content management.

The consultancy did not pitch for the work.

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.