Liquorice-e sorts out Fulham FC website

Fulham Football Club has relaunched its website, created by Liquorice-e, this week as the club gears up for its first season in the FA Barclaycard Premiership.

The site, created for a fee of about £35 000, is based on the concept of an electronic newspaper, Fulham Today, and is updated daily. The consultancy has rebuilt the site and given it a new look and feel. It designed the previous version in 1999.

‘The last site was very successful, so it was a real challenge improving on that. But technically, the new site is a million miles ahead of the last one and is much more navigable. The design gives it a much more modern, slick feel,’ says Liquorice-e managing director Sam Brownfield.

Services added to the site include Kidzone, an integrated on-line shop, an on-line betting facility and Club Net, a subscription-only service that provides exclusive news and interviews. The site has been designed to facilitate easy content management.

The consultancy did not pitch for the work.

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