Springetts has designed packaging for St Ivel Gold Lowest spread, which launches in January. According to Springetts managing director Andy Black, a ‘lighter’ colour palette emphasises the low fat content of the product and gives it shelf standout. Springett’s has an ongoing relationship with St Ivel brand owner Dairy Crest. Paul White, brand manager for St Ivel Gold, claims that the product ‘offers consumers an easy way to lose weight without compromising on quality or taste’.
Design Week is partnering with Figma to host an online session where experts from Monotype, Method and Figma get to grips with the effective use of typography in user experiences.
As fashion brands embrace virtual models and influencers, Checkland Kindleysides principal creative Becky Phillips considers the opportunities and pitfalls of the technology.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.
To increase accessibility, the new branding took influence from colour scheme of the existing PayPal payment button.