Springetts has designed packaging for St Ivel Gold Lowest spread, which launches in January. According to Springetts managing director Andy Black, a ‘lighter’ colour palette emphasises the low fat content of the product and gives it shelf standout. Springett’s has an ongoing relationship with St Ivel brand owner Dairy Crest. Paul White, brand manager for St Ivel Gold, claims that the product ‘offers consumers an easy way to lose weight without compromising on quality or taste’.
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