The International Wool Secretariat has changed its name to The Woolmark Company, incorporating the famous textile symbol into its identity.
The new identity was created by Enterprise IG. The group is working up international guidelines for The Woolmark Company and the Woolmark brand and will design a new corporate brochure and product manuals.
“The name change marks a significant step in our strategy to strengthen our commercial focus,” says The Woolmark Company managing director Adrian Kloeden. The organisation markets, researches and develops wool products.