‘Trendy’ Dewe Rogerson drops Square

Dewe Rogerson has renamed and created a new identity for Trafalgar Square 2000, the charity set up to train disaffected young people in the cultural industries.

The name TS2k is intended to be less restrictive and more trendy and exciting, ditching the traditional connotations of Trafalgar Square, says a Dewe Rogerson spokesman. The logo is a redrawn version of the typeface Truth.

The consultancy has also designed the square-shaped annual review and has developed a set of design guidelines.