Free pitching is an expensive process for smaller groups

In your article ‘Seeing off the bigger pitch’ (DW 9 June), Jim Booth, head of promotions at RTE Television, states that ‘the free pitch is the design industry’s raison d’être’. This puzzles me.

In your article ‘Seeing off the bigger pitch’ (DW 9 June), Jim Booth, head of promotions at RTE Television, states that ‘the free pitch is the design industry’s raison d’être’. This puzzles me.

It’s funny, I thought our professional raison d’être was to devise creative solutions to design issues.

Would Mr Booth like to work for several days or weeks for not a penny and with a fair bit of expenditure on materials and external costs? Small design groups don’t stand a chance – we just can’t afford to invest time and resources for no recompense.

How can free work be valued by a client, or give any satisfaction to a professional, self-respecting designer?

Judy Hungerford, Founder, Hungerford Design, Bath

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