In your article ‘Seeing off the bigger pitch’ (DW 9 June), Jim Booth, head of promotions at RTE Television, states that ‘the free pitch is the design industry’s raison d’Ãªtre’. This puzzles me.
It’s funny, I thought our professional raison d’Ãªtre was to devise creative solutions to design issues.
Would Mr Booth like to work for several days or weeks for not a penny and with a fair bit of expenditure on materials and external costs? Small design groups don’t stand a chance – we just can’t afford to invest time and resources for no recompense.
How can free work be valued by a client, or give any satisfaction to a professional, self-respecting designer?
Judy Hungerford, Founder, Hungerford Design, Bath