Audi is starting a 100 000 International Audi Design Award for Young Creative Designers. Based around a theme of ‘Life in Motion’, the competition is aimed at students and recent graduates. Award money will be spent on realising the winning designs. Only multi-disciplinary teams can enter, with Audi hoping for input from creatives such as fashion designers and film makers alongside product designers. A list of judges includes Ross Lovegrove.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.