Olympic bid will involve judges from all backgrounds

I read with interest the Vox Pop response to your question regarding the London 2012 Bid team inviting a PE teacher to join our Olympic Bid logo judging panel (DW 2 October). It’s great that the design community is debating the competition, because our creative talent is one of London’s most powerful assets.

But it was unfortunate that the question focused on one person on the panel, rather than inviting comment on the whole judging team.

The judges represent a wide range of expertise from the worlds of design and sport, as well as members of the general public – thus we are ensuring the winning design conveys all that a London Olympic Games will stand for.

Representing the design industry are British Design & Art Direction president Michael Johnson, Design Museum director Alice Rawsthorn and Design Council director of design and innovation Richard Eisermann. They will provide creative authority to the judging process and direction to those on the panel with no design background. In the same way, a PE teacher can bring grass roots appreciation and love of sport to the table.

We can assure all those companies and individuals who have submitted almost 1100 entries that the judging panel will work as a team to select the winning design that best symbolises the city’s bid.

Chris Denny

Head of marketing

London 2012

London E14