Ron Arad Associates designs Maserati showroom

Ron Arad Associates has designed a flagship showroom for luxury car brand Maserati, located in Modena, Italy and unveiled last week. A core feature of the space is a dramatic ‘acrobatic loop’ which has an upper sweep that serves as a canopy overhanging an ad hoc conference area. A personalisation area of the showroom incorporates car body colour samples and leather swatches, as well as 198 ‘doughnut-like’ samples across one wall (pictured). The showroom’s exit is a curved car port which opens mechanically.