Kino on the money for financial services body

Kino Design has created a range of material for the Financial Services Skills Council, an independent body designed to help rebuild public confidence in the financial services sector through focusing on skills training.

The FSSC, which launched in England this week and will roll out across Scotland and Wales next month, represents employers across the entire financial services sector.

According to an FSSC spokeswoman, the industry faces two key challenges: increasing global competition and ‘restoring and maintaining consumer confidence’. The organisation is poised to address both issues through ‘improving competence of staff’, she says.

Kino Design’s work incorporates a corporate brochure, membership application pack, launch exhibition graphics and a series of 2m by 1m banners.

Kino Design partner Andrew Bignell says the work is both design- and copy-led. It features photography by Matthew Stuart and uses the proposition Strength in Numbers, which was created by Kino in collaboration with copywriter Scott Perry.

‘The proposition and photography convey the theme that the most important figures in the industry are the people [that work] in it,’ Bignell explains.

The FSSC deals with businesses ranging in size from sole traders to multinationals and the work needed to be both powerful and ‘general enough to appeal to its broad membership’, he says.

‘It was also important the work launched confidently. The organisation needs to convey stature from day one,’ he adds.

Kino Design was appointed in June following a credentials pitch. Bignell was creative lead on the project, working closely with designer Ben Millar.