Tribal DDB has designed what it claims is the first multiplayer game to sit within an on-line advertisement. The game is part of a Web campaign which launches this week, to promote The Guardian’s Ryder Cup supplement. Trading on the often bitter rivalry between the American and European teams in the Ryder Cup competition, the virtual golf game allows Americans to compete with Europeans on-line. All the advertisements in the campaign receive live updated scores, creating a multiplayer game within the advertising format.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand introduces a new badge for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.