BR&Me has designed new packaging for soft drink brand Capri-Sun, owned by Coca-Cola Enterprises. Launching in time for the new school year, the design attempts to reflect the drink’s claims to contain all natural ingredients while remaining fun. Prominence is given to the ‘Nothing artificial at all’ tagline and the new look will be backed by an ‘Alive with juice’ advertising campaign.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,