BR&Me has designed new packaging for soft drink brand Capri-Sun, owned by Coca-Cola Enterprises. Launching in time for the new school year, the design attempts to reflect the drink’s claims to contain all natural ingredients while remaining fun. Prominence is given to the ‘Nothing artificial at all’ tagline and the new look will be backed by an ‘Alive with juice’ advertising campaign.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.