BR&Me designs new packaging for soft drink brand Capri-Sun

BR&Me has designed new packaging for soft drink brand Capri-Sun, owned by Coca-Cola Enterprises. Launching in time for the new school year, the design attempts to reflect the drink’s claims to contain all natural ingredients while remaining fun. Prominence is given to the ‘Nothing artificial at all’ tagline and the new look will be backed by an ‘Alive with juice’ advertising campaign.