TV motoring show Top Gear kept to a strictly motoring theme for the launch of its new website last week. Not only was the event celebrated by go-kart racing against presenter Jeremy Clarkson, but the prizes were straight from a boy racer’s dream. First prize was two tickets to the British Grand Prix, and second a magnum of top-notch champagne. So why was the final skewed by dramatic attempts by the racers to finish third? The truth, it seems, was that everybody really wanted to win the third prize: a pristine new set of fluffy dice.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.
As part of our series looking at jobs in design studios, we speak to Pip Fazakerly, developer at virtual reality and 3D design firm Framework Creative, about animating virtual spines,