It’s not winning, it’s the prize that counts

TV motoring show Top Gear kept to a strictly motoring theme for the launch of its new website last week. Not only was the event celebrated by go-kart racing against presenter Jeremy Clarkson, but the prizes were straight from a boy racer’s dream. First prize was two tickets to the British Grand Prix, and second a magnum of top-notch champagne. So why was the final skewed by dramatic attempts by the racers to finish third? The truth, it seems, was that everybody really wanted to win the third prize: a pristine new set of fluffy dice.

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