Fresh design for stale betting shop interiors

Bookmaking chain Coral has bid farewell to the ‘smokey old men’s den’ image of betting shops with the launch of a new café-style shop, created by Zachary Design. The interiors feature Internet, sports, café and lottery ‘zones’ at the front of the shop to attract non-regular customers. Nescafé is operating a branded coffee area in the rear. The new concept opens in Birmingham and will be the basis for a wider national roll-out.