OYI identity for Live website

Ortmans Young International has created a multimedia brand identity and website for Live International, a Norway-based broadband video-streaming company. The logo features a 3D, off-centre play button icon which seeks to represent instant access, mirroring the future of Internet broadcasting.

Live International is launching the first of many planned national portals in Norway across a variety of destinations including news, sport, business and travel. “We aim to create simplicity in the confused digital media sector,” says Ortmans development director Patrick Lyster-Todd. The service aims to launch in Britain later this year as Live-Britain.com.

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