Rufus Leonard given green light by DaimlerChrysler

Branding and e-business group Rufus Leonard has been appointed as digital consultancy for DaimlerChrysler’s Smart car brand. Although it has been available through importers for some time, the Smart range will not be officially launched in the UK until October. Rufus Leonard was appointed to the position following a four-way pitch against rivals including Zinc and Icon Medialab.