Branding and e-business group Rufus Leonard has been appointed as digital consultancy for DaimlerChrysler’s Smart car brand. Although it has been available through importers for some time, the Smart range will not be officially launched in the UK until October. Rufus Leonard was appointed to the position following a four-way pitch against rivals including Zinc and Icon Medialab.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.