Branding and e-business group Rufus Leonard has been appointed as digital consultancy for DaimlerChrysler’s Smart car brand. Although it has been available through importers for some time, the Smart range will not be officially launched in the UK until October. Rufus Leonard was appointed to the position following a four-way pitch against rivals including Zinc and Icon Medialab.
The studio’s work for the Australian brand includes a recyclable packaging solution, with “a little bit of theatre built in”.
The Design Council will work with the Mayor’s office to seek out and develop “innovation teams” to help the city bounce back from Covid.
Special Projects has designed the Moving Buttons concept, which could allow 50 people to use a screen every hour without touching the same spot.
Shift Agency will allow past and present students of the Shift education programme to work on client briefs and add to their portfolio.