Simmers of Edinburgh is launching an oat snack called Oat Bakes, with packaging design by Edinburgh consultancy Tayburn. Oat Bakes is an extension of the family of Nairn’s products that includes the Oat Cake and Oat Biscuit ranges. Nairn’s Oat Bakes will initially be available in Holland & Barrett and independent UK health food stores.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.