Bamber Forsyth has launched Activereporting, an online corporate reporting concept which it says could create new opportunities for multimedia designers.
The new model is designed to give stakeholders access to a wider range of company information than is currently offered by traditional electronic and printed annual reports.
Bamber Forsyth has initially applied the concept to a fictional pharmaceuticals company and is showing it to its existing clients.
“While the concept is effectively a website version of the annual report, it takes the idea further, to embrace a broader range of information. We’re moving away from reporting to informing,” says Bamber Forsyth Interactive Communications director Mark Wilson.