Opportunities from online report

Bamber Forsyth has launched Activereporting, an online corporate reporting concept which it says could create new opportunities for multimedia designers.

The new model is designed to give stakeholders access to a wider range of company information than is currently offered by traditional electronic and printed annual reports.

Bamber Forsyth has initially applied the concept to a fictional pharmaceuticals company and is showing it to its existing clients.

“While the concept is effectively a website version of the annual report, it takes the idea further, to embrace a broader range of information. We’re moving away from reporting to informing,” says Bamber Forsyth Interactive Communications director Mark Wilson.