Consultancy Someone has created new branding and a new strategic position for diamond company Dimexon.
Dimexon was established in 1966 and works in diamond cutting and polishing, jewellery manufacture and distribution to brands and retailers.
Someone creative director Simon Manchipp says the consultancy was appointed following a strategic three-way pitch in November 2010 to look at the company’s branding and strategic place in the marketplace.
The consultancy worked with photographer Simon Warren to develop a ’brand world’ for Dimexon, which will be applied across brochures, branded public spaces, an advertising campaign and other touchpoints.
Manchipp says Someone has developed the ’Future perfect’ strategy that has driven the new brand campaign.
The first iteration of the consultancy’s work will be in a global ad campaign (pictured), which launches at the end of the month. Someone will continue to work with the company on its branding and communications.
Ollie Winser, Someone’s lead designer on the project, says, ’Everything from the Paul Renner cut of the Futura headline typeface to the items featured in the photography come from a desire to create a brand world that reflects the care and attention that Dimexon applies to everything it touches.’
Manchipp says, ’The sector is obsessed with sparkle, but we believe Dimexon takes a wider, more future-focused view.’