Harveys interiors get a smart look by Scruffy-Pup

Scruffy-Pup will present visual concepts for the interior design of about 170 Harveys Furnishings stores, within the next month.

The consultancy is also in the throes of creating a first website for the home furnishings and textiles company, which launches at the end of the month. The website will eventually become an e-commerce site, which the consultancy will create, but Harveys will review the success of the initial site first.

Scruffy-Pup also created pointof-sale and advertising work, which launched last December. The consultancy’s fee for the initial development of the website is less than £10 000. The interiors job is estimated to be worth between £15 000 and £25 000, says Harveys Furnishings head of marketing Steve Aherne. The budget for the job has yet to be finalised.

Harveys was rebranded in November 2000 by Hayward Design, which included a new identity and upgraded interiors for some stores.

‘The stores are a bit jumbled, and there is no definite product line areas. [Scruffy-Pup] will establish product demarcation for the stores and consistency of branding,’ Aherne says. Interiors work will start in two to three months and concepts will be phased across the estate over 18 months.

‘Their stores are a bit drab and not easy to find your way around. We’ll improve the layout and get a consistent look and feel across the stores. We will work with existing concepts and introduce some new materials too,’ says Scruffy-Pup director Lizzie Griffiths.

The consultancy was appointed in November 2001 without a pitch.