A robotic shark, with its anatomy digitally enhanced by BBC Post Production – Design Bristol, is the star of Sir David Attenborough’s latest Wildlife Special, to be broadcast on BBC1 on 27 July. Roboshark has allowed shark behaviour to be filmed up close, with the aim of exploding the myth of it being purely a killing machine. Graphic elements, designed by David Cox and Christopher Vass, show the way sharks interpret and navigate their surroundings.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.