Pure and simply a load of old marketing puff

Interbrand simplified the Barclaycard brand well by introducing upper- and lower-case letters (DW 3 June). To simplify the marketing speak: the progressive, transparent and fluid life ‘enabler’ is what we up north call a ‘bevel and emboss’.

Interbrand simplified the Barclaycard brand well by introducing upper- and lower-case letters (DW 3 June). To simplify the marketing speak: the progressive, transparent and fluid life ‘enabler’ is what we up north call a ‘bevel and emboss’.

Elliot paynter

elliot@ignited.co.uk

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