Roundel uplifts National Gardens scheme

Roundel is redesigning the identity for the National Gardens Scheme, the charity launched in 1927 to promote the opening of private gardens to the general public.

‘The sheer size of the organisation and the number of participants means that visual communications need to be more effectively co-ordinated,’ says Roundel director John Bateson.

Roundel is working on a brief to try to raise the profile of the charity and increase participation in the scheme in time for October.

The marque will be applied to promotional literature, including the charity’s Yellow Book annual, which catalogues each year’s entries.

Roundel was appointed to the job without a pitch.