The Guardian uses Stallard for Glastonbury promotion

Illustrator Rose Stallard has created imagery for The Guardian’s Glastonbury Festival promotional material, merchandise and cabin decoration.

Guardian Creative art editor for print Alexie Sommer approached Stallard after becoming aware of her work through Print Club London. Stallard, who is represented by illustration agency Breed, won the commission in March following a creative pitch against one other illustrator.

Sommer says, ’Rose and music go together. Her illustrations are funny, simple and cool. She has a great hand-drawn style which is full of character and perfect for Glasto.’

Because the project coincides with the festival’s 40th anniversary, Stallard was briefed to create illustrations inspired by 40 things that The Guardian loves about music, ranging from ghettoblasters and wellies to the mosh pit.

’The project needed to have the character and a style that encompasses all the fun and rock ’n’ roll of Glastonbury,’ says Sommer.

The illustrations will appear on bags given away with The Guardian during the festival, as well as on T-shirts and The Guardian’s festival mini-guide. Stallard has also created The Guardian’s on-site cabin bunting, flags and countertops, which feature plectrums showing icons of the newspaper’s 40 favourite things about the festival.

Stallard says, ’It was a really good opportunity to switch between working on a small and large scale. Sometimes you can easily get sucked into the size of your computer screen.’

Stallard’s experience with screen-printing meant that the technical aspects of the project, such as working with a limited colour palette supplied by The Guardian and using appropriate line thicknesses, were easier to achieve, she says.

The Guardian is launching its promotional materials featuring Stallard’s work at the end of this week.

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