Brandhouse WTS has redesigned the Robinsons family range of juice drinks, incorporating Original, Special R and Fruit & Barley brands, which roll out this week. The consultancy was appointed at the end of last year without a pitch, on the strength of previous work with the client, Britvic Soft Drinks.
The consultancy was briefed to provide better stand-out on-shelf and differentiate more clearly between the brands. “We have introduced still-life photography of fruit to depict each flavour,” says Brandhouse WTS design consultant Paula Macfarlane.
The Special R brand features a lake in the background to reflect the “pure, fresh values of the brand”, she adds.