C Eye has revamped the corporate identity and corporate communications of chartered accountant Hazlems Fenton, which both launch this week.
The consultancy is also to rebrand sub-brand Hazlems Financial and redesign Hazlems Fenton’s website.
The identity reflects the accountant’s growing client base in the media, sport and fashion sectors. The navy blue-and-lime green palette offers a crisper, contemporary image. This is more in keeping with the company’s client profile, says Hazlems Fenton partner Jon Barron.
C Eye sales and marketing director Jon Gold says, “The old logo looked dated. Part of the brief was to make the identity look far more modern.
The consultancy won the work without a pitch. The previous identity was created by Minale Tattersfield six years ago.