Designed to win votes: Labour

An examination of branding for the Labour party Visual identity: Michael Wolff created the New Labour visual identity. Unlike at the last election, the Labour rose, the official registered logo of the party, now includes the party website address.

LABOUR

Visual identity: Michael Wolff created the New Labour visual identity. Unlike at the last election, the Labour rose, the official registered logo of the party, now includes the party website address.

Printed campaign material: The manifesto has been designed in-house, as has other election material such as campaign leaflets and policy documents. Billboard posters are designed by advertising agency TBWA.

Merchandise: Labour recently launched a new motif, designed in-house, that is intended for use on merchandise. General Election merchandise includes Vote 2001 mugs, T-shirts, posters, window stickers and mouse mats.

Roadshows, events and campaign material: Labour’s in-house design team has created press conference and rally sets, and campaign vehicle liveries.

Websites: The party website, at www.labour.org.uk was designed in-house and has had slight changes made to it for the upcoming election. These, says a spokesman, are partly stylistic, partly navigational. Some candidates have their own sites.

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