Last week’s Datamonitor report, which revealed that men are taking more care of their appearance than ever before, coincides with the launch of the Tefal iron for undomesticated bachelors. As gender roles continue to blur, what does it mean to be a male c

Alex Keane

Househusbandry and homme improvement are all part of my everyday vernacular – our industry embraces this with muscular arms, whether moisturised or exfoliated. Isn’t it now about who doesn’t use honey facial scrubs or purifying toner? I’m all for urban cleansing: open up your pores – you know you’re worth it.

Alex Keane, Director, Camouflage

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