Self-styled interactive design group All of Us set the weekend off with a bang thanks to an innovative, sound-reactive identity for the Great Ormond Street Hospital for Children’s Christmas fundraiser.
The Make Some Noise charity event held between 6-10pm last Sunday night brought together a group of eight- to 12-year-olds at a celebrity bash in London.
It was hosted by children’s TV presenter Cat Deeley at the Grosvenor House Hotel and featured the musical talents of Gareth Gates, Liberty X and Blazin’ Squad, plus famous faces from the world of Premiership football.
Having been invited to brand the event, All of Us suggested creating a Make Some Noise identity that would react to the human volume drummed up by the kids themselves.
‘We thought it would be good to make the sound a feature of the identity, so we began to experiment with sound reaction,’ says All of Us founder Simon Sankarayya.
‘What we came up with is a projection that appears just as a logo when it’s quiet.
‘But as the crowd starts getting excited the identity starts to go crazy on-screen using red, pink and blue light in response to the noise from the kids,’ he adds.
‘This is the sort of design challenge we like to get involved in,’ he continues. ‘For us, interactive design is much more than just designing websites.’
All of Us is the digital media group set up by ex-Digit senior staffers Simon Sankarayya, Orlando Mathias, Nick Cistea, Phil Gerrard and Mickey Stretton. (DW August 21).