Rainbow Sentiments, the on-line retailer set up for the gay community, is relaunching its website, www.rainbow sentiments.com, with a bold Christmas refresh. Designed by Christopher Malbon, an abstracted rainbow-style ident marks the threshold of the online store – which sells cards, gifts and stationery. ‘I decided to look at what it’s all about to be gay and to celebrate it,’ says Malbon. ‘It’s all about being fun, loud, sexy, proud and partying, and in a few cases being very eccentric.’
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.