Smithfield Design is changing its name to AMD Brand Evolution, following its integration into the AMD Group last year (DW 28 May 1999). AMD is the creative and marketing services arm of Chime Communications.
Wolff Olins creative director Emma Barratt, creative director Kate Dawkins, Yarza Twins, Barclays Experience design director Noel Lyons join more experts from across the design industry.
The museum, which will close for two years in May to enable construction, will eventually feature work from the likes of Olafur Eliasson, Virgil Abloh and Yves Béhar.
Milan’s annual celebration of design focuses on innovation in the home, while also looking at global events and tackling sustainability.
The British condom manufacturer’s new brand positioning supposedly takes a stand against “sexual taboos, stigmas and outdated, non-inclusive attitudes”.