Smithfield Design is changing its name to AMD Brand Evolution, following its integration into the AMD Group last year (DW 28 May 1999). AMD is the creative and marketing services arm of Chime Communications.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design