BBC Broadcast has designed a trail to promote Light Fantastic, a BBC Four factual series exploring all aspects of light. The sequence uses a special time-slice technique to create a ‘cinematic journey’ showing how light works within the solar system, nature, paintings and historical monuments. Devices such as light bulbs, sparklers and fairy lights were used to create special effects for the ad. The trail will be broadcast until the series starts on 1 December.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.