GBH style on the rails for Eurostar

Eurostar is planning to introduce new-look print graphics to its cross-channel eateries, designed by GBH.

The consultancy’s ‘fastest food in the UK’ concepts (pictured below) will be introduced at the end of the week, to follow the relaunch of the train operator’s Philippe Starck carriage interiors. Designs will appear on posters, illuminated panels, menus and postcards throughout Eurostar’s on-board catering cars.

GBH director Peter Hale says the designs needed to be more sophisticated to stand out in the softer lighting of the new carriage, without ‘compromising the offer’.