Markell ID has created idents for the Interactive World Cup 2004 at London’s Earl’s Court this Saturday, organised by world football federation FIFA. The event will be played in nine countries by thousands of gamers, using an Xbox console to compete on the FIFA 2005 game. Nick Maroussas designed the screen visuals, which producer Richard Markell describes as ‘edgy and streetwise’.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.