Insular pettiness in the design industry infuriates

We are often infuriated by the insular pettiness of the letters published in Design Week.

Unfortunately, we found Bernard Guly’s letter (Letters, DW 4 October) to be the concise distillation of all that we, at North, abhor.

There are several points that we would like to make for your readers consideration:

First of all, one marque is clearly WA for Winful Associates, and the other clearly represents the initials WW of Watson Wyatt.

Second, why would anyone have picked up on the supposed similarities in research since no one has ever heard of either company before.

Third, we’ve seen a million logos like these before. Neither is groundbreaking.

Fourth, Guly has clearly missed that both identities are unspeakably bad and not worthy of any attention. And the fifth point is that no one gives a monkey’s anyway.

Sean Murphy

North

London SE1

wave@northdesign.co.uk