In our issue of 28 August, we incorrectly stated that the brands with the coolest design were decided by an independent panel. It was in fact decided by research among the general public. The 60 Cool Brand Leaders were chosen by the independent judging panel.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design