The Museum of London confirms this week that it has shortlisted four groups to refresh its brand.
The consultancies, which a Museum of London spokeswoman declines to name, have been asked to put forward proposals. These will be reviewed and a decision made on the successful group by November ‘at the earliest’, she says.
The museum’s current identity was designed by Pentagram in 1998. The spokeswoman would not confirm whether Pentagram was among the groups shortlisted.