United Colors of Benetton opens new London flagship store

The fashion brand’s latest opening includes high tech features such as LED windows and touchscreen tables.

Clothing retailer United Colors of Benetton has unveiled a new flagship store on London’s Oxford Street.

The Italian fashion brand’s new retail space has been designed by its in-house retail design team, and includes technological features such as touchscreen tables and interactive screens.

The store exterior sees a 12-metre-high archway that is influenced by classical architecture, and which also features LED screen cladding that will show video content produced by Benetton’s in-house research centre, Fabrica.

Inside the 1,500m² store, the design team has used natural materials such as wood, iron and stone to furnish the space.

A lounge area features touchscreen tables that allow visitors to view the brand’s entire collection, as well as books and design magazines to read.

A “loop” shaped staircase leads to three different levels, which house the men’s, women’s and children’s collections.

There is also a series of different payment stations across the shop floor, which replace the traditional checkouts used in previous stores, says Benetton.

The new flagship is Benetton’s 16th UK store.

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