Boxer rebrand for Birmingham venues

Birmingham Town Hall is set to unveil its £35m renovation later this year, along with a fresh brand identity by design consultancy Boxer for itself and sister venue Symphony Hall.

Designed by Rodney Melville and Partners and architect Urban Design, the Grade I-listed town hall will open in October. Both venues will present a programme of more than 600 concerts and events each year.

Boxer was appointed to create the brand identity following a five-way pitch. According to group creative director Paul Castledine, the project was about ‘taking the physical attributes of both venues, creating a visual language and translating this into an identity that will stand the test of time’. The identity aims to ‘establish their independence and communicate their status as performance, community and corporate venues’. The visual identity features the letters TH against a blue background and SH against a burgundy background, to represent the two halls. It will appear on tickets, brochures, advertising, leaflets and a website, www.thsh.co.uk.

The venues are managed jointly by an independent charitable trust called Performances Birmingham. PB chief executive officer Andrew Jowett says, ‘The Town Hall will reopen renovated and rejuvenated, so we want a strong identity that will reflect this.’