Elmwood’s Edinburgh office has been appointed by UK Trade and Investment to create a multimedia communication campaign that is designed to raise aware-ness among small to medium-sized businesses of the services that it offers.
The appointment follows a three-way credentials pitch in December and work launches at the end of next month. It is the group’s Scottish office’s first project for the organisation.
Elmwood will create an identity, exhibition stands, advertising and print material for the campaign. Joint campaigns with intermediaries such as banks are also planned. Elmwood Scotland design director Graham Sturzaker is creative lead on the project.
UK Trade and Investment is part of the Department of Trade and Industry and offers advice and support to exporters and companies hoping to export for the first time. It also offers financial supports for companies attending trade shows and trade missions.
According to Elmwood Scotland chief executive Nick Ramshaw, the group was briefed to target smaller businesses on the cusp of entering the export market.
‘There have been some changes in the way the organisation distributes its funds and it wants to educate SMEs about these. It’s also aware of the need to build a general awareness of its offer,’ he explains.