LeÃ§on has created a range of street lighting for the main shopping street in North London’s Wood Green, which is scheduled for implementation at the beginning of September.
The consultancy’s brief was to raise the profile of Wood Green High Road and emphasise its role as an “all day and all night entertainment and retail destination”, to compete with nearby Brent Cross shopping centre and London’s West End, says LeÃ§on design director David Lett.
The linear lighting scheme accentuates the bars and restaurants centred around Wood Green’s multiplex cinemas and also aims to improve lighting levels and, as a result, public safety.
Sections of the lighting scheme are designed to complement glazed walkways in the area, and LeÃ§on has also created a 30m-high landmark tower to “create an integrated urban style”, adds Lett. Funding for the project has come from an EU urban regeneration grant and Haringey Council.
LeÃ§on was appointed after a three-way paid creative pitch against unnamed rivals.