Brief

Jaime Bouzaglo, better known for his furniture and interior designs, has created a razor specifically aimed at the female market. More women wet shave than men in the US, claims Danielle Malka, president of Shave Inc which is behind the product. The razor, named ê, is silver plated with a swivel head. ‘It has quite a heavy and sturdy feel to it,’ says Malka. Bouzaglo’s design was launched last month with a complementary range of shaving products also under the ê banner, and is coming to Europe next year. The Spanish designer based in Montreal is to be retained to develop the line. Packaging was designed in-house at Shave Inc.