Community business plan delivered

Park Royal Partnership launched its revamped ten-year business plan designed by Immaculate Conceptions last week, in the latest step of its corporate branding rethink.

The consultancy, which will earn £45 000 in fees from the project, has also created a visual identity and website, www.parkroyal.org, for the organisation.

PRP is one of the largest business communities in Europe. Jointly funded by the private and public sectors it co-ordinates a broad variety of activities at the north London business park including grants, employment, transport and environmental improvements.

For this phase of the project the group was briefed to create a document that would ‘hike-up’ the organisation’s profile in the community and local Government, says Immaculate Conceptions senior designer Kevin O’Connor.

The strategy document is organised into five key sections, business, community, employment, environment and transport. Originally designed as a dense 16-page booklet, it now boasts extensive photography, colour-coded sections and new typography designed to be ‘friendly and readable’, he adds.

Treasury Chief Secretary Paul Boateng unveiled the new-look 60-page strategy last Friday.

Immaculate Conceptions was appointed to the project in June.

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