Motor racing glamour is in pole position in HMS Studio’s designs for Tag Heuer’s latest promotional material. Images of Formula One racing drivers Kimi Raikkonen and David Coulthard, who both drive for the Tag Heuer-sponsored West McLaren Mercedes team, have been used for an internal marketing campaign that gives Tag Heuer staff the chance to win a trip to next year’s Monaco Grand Prix. The consultancy’s work extends to include flyers, brochures, posters, reminders and mailers, as well as ‘staff performance packs’. Created by HMS Studio director David Mason and designers Matthew Mumby and Karl Hudson, the work will be given the green light on 19 October at a London party for Tag Heuer employees.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies