Motor racing glamour is in pole position in HMS Studio’s designs for Tag Heuer’s latest promotional material. Images of Formula One racing drivers Kimi Raikkonen and David Coulthard, who both drive for the Tag Heuer-sponsored West McLaren Mercedes team, have been used for an internal marketing campaign that gives Tag Heuer staff the chance to win a trip to next year’s Monaco Grand Prix. The consultancy’s work extends to include flyers, brochures, posters, reminders and mailers, as well as ‘staff performance packs’. Created by HMS Studio director David Mason and designers Matthew Mumby and Karl Hudson, the work will be given the green light on 19 October at a London party for Tag Heuer employees.
Organised by file sharing service Loop.gl, London Loop will see work by designers and other creatives displayed in public spaces all over the city.
Bad News is a new research project from the University of Cambridge and Dutch media company Drog, which aims to help the public spot misinformation on their social media feeds
Discussed at this year’s Design Indaba, Netherlands-based design graduate Tomo Kihara has created a product that aims to spark conversation between homeless people and passers-by.
Curated by Sea Design, the exhibition focuses on the geometric identity created by consultancy Roundel, which was used on British Rail’s freight trains in the 1980s and 1990s.