Motor racing glamour is in pole position in HMS Studio’s designs for Tag Heuer’s latest promotional material. Images of Formula One racing drivers Kimi Raikkonen and David Coulthard, who both drive for the Tag Heuer-sponsored West McLaren Mercedes team, have been used for an internal marketing campaign that gives Tag Heuer staff the chance to win a trip to next year’s Monaco Grand Prix. The consultancy’s work extends to include flyers, brochures, posters, reminders and mailers, as well as ‘staff performance packs’. Created by HMS Studio director David Mason and designers Matthew Mumby and Karl Hudson, the work will be given the green light on 19 October at a London party for Tag Heuer employees.
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