Express Dairies gets identity by MinTat

Minale Tattersfield & Partners has created the corporate identity for Express Dairies, a public company formed by the demerger of the dairies division of Northern Foods.

The new company and its identity were launched this week. Five sub-identities, for retail, distribution, direct service, ingredients and Irish operations, have also been developed. All, apart from the Direct Service brand which uses a historical image, were created by Minale Tattersfield.

Minale Tattersfield & Partners was responsible for the identity for giant shopping centre Cribbs Causeway near Bristol, which opened this week.