Portuguese shoe manufacturer Growela has introduced a new identity created by Lon don graphics consultancy Aukett Brockliss.
The identity features the shape of a shoe within the letter G, and a yellow, red and black colour palette. It was launched across Europe last month. It is intended to be “friendly, fun and human, and relevant to all group companies”, says consultancy managing director John Brockliss.
The client required “a more up-to-date logo that would reflect our position worldwide as well as at national level”, adds Growela managing director Nuna RomÃ£o. Aukett Brockliss is sister company to Michael Aukett Architects.