The world’s most widely read magazine has been redesigned by US graphics guru Roger Black. Reader’s Digest, which has more than 100 million readers, will feature the same cover on all its 48 monthly editions for the first time.
The revamped magazine hits the shelves on 20 April. The magazine was text-conscious, but not image-conscious, says in-house executive art editor Martin Colyer. “It lost its way when photography was introduced in the 1970s.”
The new look is intended to be more coherent and readable. “Roger stripped it back to be almost bookish,” he adds. “The feeling is that you could bring a younger readership in now it looks more like a magazine.”
Black has been responsible for the redesigns of Rolling Stone, News Week and Esquire.