Interbrand revs up Opel identity

Interbrand’s Amsterdam office is working on a review of Opel’s corporate identity, the results of which will not be unveiled until November at the earliest.

‘A cross-functional team of GM Europe and its Opel brand together with Interbrand in Amsterdam are working on potential corporate identity evolutions for future application,’ says Katrin Teichert, manager of visual identity and trademark licensing at Opel.