Beefeater Gin moots visitor centre

Beefeater Gin is considering building a visitor centre at its London distillery. Interior design group Four-by-Two is conducting a feasibility study, having redesigned the distiller’s premises to accommodate corporate guests.

Four-by-Two, which specialises in distillery visitor centres, was appointed 18 months ago. Since then it has completed a bar, conference hall, boardroom and offices.

Four-by-Two hopes Beefeater will approve plans to build the centre. ‘Creating the visitor centre would be a wonderful thing to do, particularly as you are giving the public access to the only gin distillery left in London,’ says Four-by-Two director Bob Thwaites.

The group won the brief through its relationship with brand director Nick Blacknell, who appointed it to design the visitor centre for his previous company, Plymouth Gin, in 2004.