Streetwear brand Carhartt has appointed Fitch London to design a series of retail outlets for the UK, Germany and Holland. The Michigan-based business is looking to capitalise on the ‘growing demand for high quality workwear’ in Europe rather than promote itself to the skater fraternity.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.