Tutssels draws on ruddy duck

New environmental business consultancy The Wheb Partnership is being launched with an identity by Tutssels.

The name, derived from the initials of the new business’s two founders, was created by Tutssels, along with an identity based on ducks. The identity features an illustration of a ruddy duck by Trevor Boyer. As and when the business expands, other ducks will be used for different divisions of the new venture.

Tutssels creative director Glenn Tutssel says: “There was the temptation to overdo the link between Wheb and duck, but having a beautiful duck is enough. Viewers can make the connection.”